ENSMBL is an a casual workout brand featuring stylish attire for the gym or daily life. I helped to create the brand identity and art direction, creating a sporty and bold look to set the brand apart from the soft, feminine athleisure brands dominating our Instagram feeds. A concept focusing on the duality of work/play inspired a use of mix & match contrasting colors and fashion/sport imagery across all assets.
Art Direction
Visual Identity
2018
▪︎ Client
ENSMBL
▪︎ Agency
The Outset
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QuarterlyProject type
© Lizzy Watkins 2020