WishingForest_Header

The Wishing Forest

The Wishing Forest was a unique & magical holiday experience—transforming the mall into a playful forest landscape. Driven by human connection, a series of groves engaged families in play, surprise, wonder, and discovery. Interactive experiences led with analog facades, and technology was used to elevate moments and make for magical discoveries.

While at Two Things, we were tasked with creating an immersive holiday experience that wasn't your typical "winter wonderland." We came up with multiple sensory "groves" that were placed throughout select Brookfield malls. I designed the brand identity, illustrations, and signage that went up throughout each interactive experience with a strong emphasis on play, and less on traditional holiday imagery.

VISUAL IDENTITY + ILLUSTRATION
2019

CLIENT—
BROOKFIELD

AGENCY—
TWO THINGS

WishingForest_Logo_signage
WishingForest_Branding
WishingForest_MallDisplay
WishingForest_Mobile
WishingForest_Giftwrap_1
WishingForest_Giftwrap_2
WishingForest_Branding_Signage
WishingForest_WishingTree_01
WishingForest_WishingTree_02
WishingForest_WishingTree_03
WishingForest_WhisperingWishes_01
WishingForest_WhisperingWishes_02
WishingForest_WhisperingWishes_03
WishingForest_WhisperingWishes_04
WishingForest_GoldenBells_01
WishingForest_GoldenBells_02
WishingForest_GivingGrove_01

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© Lizzy Watkins 2020