The Wishing Forest was a unique & magical holiday experience—transforming the mall into a playful forest landscape. Driven by human connection, a series of groves engaged families in play, surprise, wonder, and discovery. Interactive experiences led with analog facades, and technology was used to elevate moments and make for magical discoveries.
While at Two Things, we were tasked with creating an immersive holiday experience that wasn't your typical "winter wonderland." We came up with multiple sensory "groves" that were placed throughout select Brookfield malls. I designed the brand identity, illustrations, and signage that went up throughout each interactive experience with a strong emphasis on play, and less on traditional holiday imagery.
© Lizzy Watkins 2020