SusieCakes

SusieCakes approached my team at Frank Collective for help in prepping their website for online ordering with nationwide shipping – something they had never offered before. With this new anticipated boost in web presence, we worked with their team to create thoughtfully elevated updates to their brand, along with guidance in art direction for their product photography and UGC. We kept the warm & considerate approach that SusieCakes takes pride in when you visit one of their stores, and translated it visually for a digital landscape through a new typography palette, design language, and making the online order process as seamless as possible.

I led & directed a team of designers and copywriters in creating updates for their visual ID, art direction, website UI/UX, and brand tone of voice.

Art Direction
Visual Identity
Web Design
2022

▪︎ Client
Susiecakes

▪︎ Agency
Frank Collective