Novelty is an alternative zine publishing company celebrating alternative ways of thinking, such as offbeat ideas & the the things that make us each unique.

Many variations of the letterforms in the word 'Novelty' were created to put emphasis on this idea using playful iconography that can hold different meanings to many people. A brand zine of the interchangable icons and works from various designers were submitted to live under the brand for a collaborative project. 

Project done in collaboraton with Kimberly Mar


Brand Zine