ENSMBL

ENSMBL is an a casual workout brand featuring stylish attire for the gym or daily life. I helped to create the brand identity and art direction, creating a sporty and bold look to set the brand apart from the soft, feminine athleisure brands dominating our Instagram feeds. A concept focusing on the duality of work/play inspired a use of mix & match contrasting colors and fashion/sport imagery across all assets.

Art Direction
Visual Identity
2018

▪︎ Client
ENSMBL

▪︎ Agency
The Outset

© Lizzy Watkins 2020