Beautycon BFF

BRANDING, PACKAGING

Beautycon BFF

Branding & packaging designed for Beautycon's seasonal beauty and fashion subscription box service aimed at girls aged 13-25 years old. Inspiration for the branding came from remembering those times in middle school when we would scribble on our best friend's binder or doodle in notebooks during class. Emojis and icons with a hand drawn feel were designed for use throughout advertisements, displays, and other promotional materials.

BFFPatternBFFPattern

EMOJI STICKERS

BFF CODES OF CONDUCT

6 simple rules created to promote positivity and support for members of the BFF program.

PACKAGING