Branding / Print Design / Art Direction
Fashion label Organic by John Patrick prides itself in the fact that their clothes are ethically produced and refuse to conform to the questionable practices used by many in the industry. The styles may be minimalist in appearance, but the quiet yet powerful purpose behind the brand was used to create a new identity and campaign encouraging others to not conform to standards and stand up for what you believe is right.
Distorted typography & manipulated imagery created with a scanner and very minor photo editing were used to convey a sense of rebellion from highly retouched & traditional fashion advertisements.
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